The following is a breakdown of the most popular sizes for memory foam pillows:
1. Standard Rectangular Size (Mainstream Choice)
Classic Size: Approximately 60cm x 40cm (Fits most single pillowcases)
Useful for: → Standard configuration for single beds → Pairs well with regular-sized bedding for optimal stability → Highly compatible with luggage
2. Rising Demand for Extra-Long Sizes
Extra-Large Size: 70cm x 50cm (commonly known as "Emperor Size")
Core Users: → Frequent tossers (to prevent pillows from falling) → Broad-Shouldered Side Sleepers (need to rest their arms on the pillow) → Single-Pillow Sleepers on Double Beds (to avoid pillow-scrambling)
3. Preferences for Special Shapes and Sizes
Feature | Wave Pillow | Butterfly Pillow | Loaf Pillow |
---|---|---|---|
Design Purpose | Contoured dip supports neck curve | Twin peaks cradle jaw + center pressure relief | Full rounded hug for head/neck |
Height Flexibility | Fixed height (no adjustment) | Must match head size precisely | Requires frequent fluffing |
Key Advantage | Targets cervical alignment | Reduces ear/cheek pressure | Deep sinking "cloud-like" feel |
Common Issue | Shoulder gaps in side sleepers | Neck over-extension if too tall | Saggy edges collapse inward |
Best For | Strict back sleepers | TMJ sufferers & strict back sleepers | Side sleepers seeking plushness |
4. Special Children's/Travel Sizes
Mini Size: 40cm x 30cm (adapted to the spine of school-age children)
Portable Model: Roll-up design (approximately 2/3 the size of a standard pillow when unfolded)
Hidden Pain Points: → Children's pillows need to be resized every 5 years (as their height increases) → Travel pillows compressed for more than 3 months may damage their elasticity
5. Unspoken Rules for Thickness Selection
Asian Preference: 10-12cm (suitable for low mattresses and thin quilts)
European and American Preference: 14-16cm (suitable for high bed frames and thick duvets)
Wrong Choices: → High pillows with soft mattresses → Forward cervical tilt → Thin pillows with hard mattresses → Head hanging in the air